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All real estate
licensees are not the
same. Only real estate
licensees who are
members of the NATIONAL
ASSOCIATION OF REALTORS®
are properly called
REALTORS®.
They proudly display the
REALTOR "®"
logo on the business
card or other marketing
and sales literature.
REALTORS® are
committed to treat all
parties to a transaction
honestly. REALTORS®
subscribe to a strict
code of ethics
and are expected to
maintain a higher level
of knowledge of the
process of buying and
selling real estate. An
independent survey
reports that 84% of home
buyers would use the
same REALTOR®
again.
Real estate transactions
involve one of the
biggest financial
investments most people
experience in their
lifetime. Transactions
today usually exceed
$100,000. If you had a
$100,000 income tax
problem, would you
attempt to deal with it
without the help of a
CPA? If you had a
$100,000 legal question,
would you deal with it
without the help of an
attorney? Considering
the small upside cost
and the large downside
risk, it would be
foolish to consider a
deal in real estate
without the professional
assistance of a REALTOR®.
But if you're still not
convinced of the value
of a REALTOR®,
here are a dozen more
reasons to use one:
1. Your REALTOR®
can help you determine
your buying power --
that is, your financial
reserves plus your
borrowing capacity. If
you give a REALTOR®
some basic information
about your available
savings, income and
current debt, he or she
can refer you to lenders
best qualified to help
you. Most lenders --
banks and mortgage
companies -- offer
limited choices.
2. Your REALTOR®
has many resources to
assist you in your home
search. Sometimes
the property you are
seeking is available but
not actively advertised
in the market, and it
will take some
investigation by your
agent to find all
available properties.
3. Your REALTOR®
can assist you in the
selection process by
providing objective
information about each
property. Agents who
are REALTORS®
have access to a variety
of informational
resources. REALTORS®
can provide local
community information on
utilities, zoning.
schools, etc. There are
two things you'll want
to know. First, will the
property provide the
environment I want for a
home or investment?
Second, will the
property have resale
value when I am ready to
sell?
4. Your REALTOR®
can help you negotiate.
There are myriad
negotiating factors,
including but not
limited to price,
financing, terms, date
of possession and often
the inclusion or
exclusion of repairs and
furnishings or
equipment. The purchase
agreement should provide
a period of time for you
to complete appropriate
inspections and
investigations of the
property before you are
bound to complete the
purchase. Your agent can
advise you as to which
investigations and
inspections are
recommended or required.
5. Your REALTOR®
provides due diligence
during the evaluation of
the property.
Depending on the area
and property, this could
include inspections for
termites, dry rot,
asbestos, faulty
structure, roof
condition, septic tank
and well tests, just to
name a few. Your REALTOR®
can assist you in
finding qualified
responsible
professionals to do most
of these investigations
and provide you with
written reports. You
will also want to see a
preliminary report on
the title of the
property. Title
indicates ownership of
property and can be
mired in confusing
status of past owners or
rights of access. The
title to most properties
will have some
limitations; for
example, easements
(access rights) for
utilities. Your REALTOR®,
title company or
attorney can help you
resolve issues that
might cause problems at
a later date.
6. Your REALTOR®
can help you in
understanding different
financing options and in
identifying qualified
lenders.
7. Your REALTOR®
can guide you through
the closing process and
make sure everything
flows together smoothly.
8. When selling your
home, your REALTOR®
can give you up-to-date
information on what is
happening in the
marketplace and the
price, financing, terms
and condition of
competing properties.
These are key
factors in getting your
property sold at the
best price, quickly and
with minimum hassle.
9. Your REALTOR®
markets your property to
other real estate agents
and the public.
Often, your REALTOR®
can recommend repairs or
cosmetic work that will
significantly enhance
the salability of your
property. Your REALTOR®
markets your property to
other real estate agents
and the public. In many
markets across the
country, over 50% of
real estate sales are
cooperative sales; that
is, a real estate agent
other than yours brings
in the buyer. Your
REALTOR® acts
as the marketing
coordinator, disbursing
information about your
property to other real
estate agents through a
Multiple Listing Service
or other cooperative
marketing networks, open
houses for agents, etc.
The REALTOR®
Code of Ethics
requires REALTORS®
to utilize these
cooperative
relationships when they
benefit their clients.
10. Your REALTOR®
will know when, where
and how to advertise
your property. There
is a misconception that
advertising sells real
estate. The NATIONAL
ASSOCIATION OF REALTORS®
studies show that 82% of
real estate sales are
the result of agent
contacts through
previous clients,
referrals, friends,
family and personal
contacts. When a
property is marketed
with the help of your
REALTOR®, you
do not have to allow
strangers into your
home. Your REALTOR®
will generally prescreen
and accompany qualified
prospects through your
property.
11. Your REALTOR®
can help you objectively
evaluate every buyer's
proposal without
compromising your
marketing position.
This initial agreement
is only the beginning of
a process of appraisals,
inspections and
financing -- a lot of
possible pitfalls. Your
REALTOR® can
help you write a legally
binding, win-win
agreement that will be
more likely to make it
through the process.
12. Your REALTOR®
can help close the sale
of your home.
Between the initial
sales agreement and
closing (or settlement),
questions may arise. For
example, unexpected
repairs are required to
obtain financing or a
cloud in the title is
discovered. The required
paperwork alone is
overwhelming for most
sellers. Your REALTOR®
is the best person to
objectively help you
resolve these issues and
move the transaction to
closing (or settlement).
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